Fred Astaire Dance Studios Texas Region | Regional Marketing Coordinator

The moment you step inside any one of many Fred Astaire Dance Studios, you’ll quickly realize why they are steps above the rest. At any one of their 10+ Texas locations, learning how to dance is always FUN and EASY! On your very first lesson, you will be introduced to the Fred Astaire interrelated speed teaching method, introducing you to basic dancing.

Their expert professionals aim to build CONFIDENCE while teaching you in a FUN, EASY and relaxed manner. They are proud of the atmosphere of kindness, warmth and fun that awaits you at all their locations. Step inside, and discover an energy and sense of “FADS community” that is welcoming, 100% non-judgmental, and truly joyful!

I even got to step onto the dance floor during their Holiday Star Ball 2019 where I showed off the skills I learned from the amazing staff and instructors at the Fred Astaire Dance Studios The Woodlands location!

As the Regional Marketing Coordinator for Fred Astaire Dance Studios Texas Region, my responsibilities included:

Develop Graphic Design Assets for Marketing Campaigns & Events

I was responsible for conceptualizing and producing high-quality graphic design elements tailored to the campaign/event objectives.

Utilizing my creative expertise and design tools, I crafted visually engaging assets that effectively conveyed the campaign’s message and resonated with the target audience. The visual elements effectively conveyed each campaign/event, connecting people on an emotional level and motivating them to take that next step in their dancing journey.

Check out all Fred Astaire Dance Studio graphics that I created HERE.

Curate Social Media Content Throughout Campaign & Event Lifecycles

Throughout the entire campaign/event, encompassing its pre-launch and post-launch phases, I took charge of crafting captivating social media posts.

My approach involved leveraging strategic planning and content management to ensure consistent engagement with the audience across various platforms including Facebook, Instagram, and Twitter. These efforts significantly contributed to amplifying each campaign/event’s reach and generating meaningful interactions.

Execute Real-Time Content Capture During Events

On the day of dance events, I executed real-time content capture to seize dynamic and compelling moments.

With a keen eye for detail and quick adaptability, I efficiently documented the event’s progress, interactions, and highlights. This resulted in a diverse array of multimedia content that was subsequently leveraged to reinforce the event’s impact and showcase its success.

Events

The following list shows how I was an integral part of various events from the end of 2019 to 2021, wearing multiple hats to ensure their success. From crafting visually captivating graphics that set the tone to orchestrating engaging social media and email campaigns, I contributed to every aspect of event planning.

Behind the scenes, I meticulously handled event setup and breakdown, ensuring seamless execution. As the point person for event registration, I managed inquiries and streamlined the registration process to create a welcoming experience for attendees.

Additionally, my role extended to content creation and capturing the essence of each event, ensuring that the memories made are preserved.

2019

Pumpkin Spice Spotlite 2019
Holiday Star Ball 2019

2020

Texas Grand Championships 2020
Audition Day 2020
Lonestar Dance Challenge 2020
Astaire City Lights 2020
Virtual Master Class
WIRED Team Match 2020
Virtual Cooking Class with MAD Master Chef Luis Roger
Ocean’s 11 Rhythm of the Night 2020
Trophy Ball 2020
In the Heights Audition Day 2020
Oktoberfest Team Match
Texas Open Dancesport Classic 2020
Regional Spotlight 2020
Holiday Star Ball 2020

2021

Texas Grand Championships 2021
Freddy Awards 2021
Astaire City Lights 2021
Topsy Turvy Team Match 2021
Cinco de Mayo Regional Spotlight 2021
Lonestar Dance Challenge 2021
Rhythm of the Night 2021
Texas Open Dancesport Classic 2021

Programs

The following list shows where I’ve played a pivotal role in conceptualizing and executing impactful programs for the Fred Astaire Dance Studios Texas Region I’ve had the privilege to be a part of.

As a key contributor, I was actively involved in the ideation phase, working collaboratively to conceptualize innovative programs that align with organizational goals and objectives. Whether it’s developing employee training initiatives, customer engagement programs, or community outreach efforts, I thrive on turning ideas into actionable and successful programs.

My role extends beyond conception; I take pride in spearheading program execution, ensuring seamless implementation and achieving measurable results. From coordinating logistics to overseeing participant engagement, I’m dedicated to creating and running programs that leave a lasting positive impact.